Seven Up products made with the highest quality ingredients.
Whatever the flavor, every bottle is crisp, clean and refreshing.
HISTORY OF 7up
Created by the Howdy Corporation in St. Louis, MO, 7UP was an
optimistic venture from the very start. After great success with the
Howdy Orange drink, company founder C.L. Grigg decided to try his luck
with lemons and limes. C.L. Grigg spent more than two years testing over
11 different formulas, all in search of a drink that was refreshing
enough to prove irresistible to the people of Missouri and the world at
large. In 1929, C.L. Grigg’s bubbliest drink was born.
The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.
The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP.
Early advertising featured a winged 7UP logo with copy that read "a
glorified drink in bottles only. Seven natural flavors blended into a
savory, flavory drink with a real wallop." The drink was so successful
by 1936 that Grigg changed the name of The Howdy Corporation to The
Seven-Up Company. By the late 1940s, 7UP had become the third
best-selling soft drink in the world..
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